Sanitized® is a certified antimicrobial material
treatment to avoid bad odor caused by bacteria or mildew
in moist or sweaty environments.
ION uses this proven Swiss
technology as a pioneer brand in the wetsuit market to fight a
very unpleasant problem many people know in watersports:
foul sweaty smell caused by bacteria or mildew.
Bringing together amateur and professional kiteboarders
from all over the world, the four-day-long Maui-based event
delivered first-class kiteboarding conditions, clinics, gear demos,
incredible parties, great food, world-class music (including a performance
from Taimane),
a "jam-style" competition, luxurious accommodations at
the Hotel Wailea Maui, a swimwear fashion show by Letarte, and much more.
For the launch of NP, we asked Susi Mai to help
us recreate the famous Jenna de Rosnay advertisement.
Here's a peak behind the scenes.
Have you ever dreamed to fly?
The LF team presents you the Shit Kiteboarder Say. Enjoy!